I, as the founder of the brand, grew up in a small town artisan family, my father is a self-taught carpenter, my sister is engaged in hand knitting, one cousin is good at making jewelry, one cousin likes to fiddle with handmade soap in her spare time, I have seen the neighbors bamboo and wood products of skilled craftsmen, but also admire the ingenuity of ceramic products. There are many such traditional artisans, and perhaps I was the worst performer among them, as I went to college and worked in the big city. But as the years went by, I felt more and more that traditional skills should not be lost in the modern trend and that artistic vitality should be passed on. Therefore, I founded the brand “Femorel”, hoping to spread the traditional handicraft art and share more artworks.
Our brand studio is called “Femorel”, which comes from “Feel More”, meaning to feel and feel all kinds of stories and exotic cultures from the region and life. Maybe there is Bohemian culture, maybe there is Polynesian food culture, maybe there is the vicissitudes of Inca history, maybe there is the ruggedness of Vikings, maybe there is much, much more….
Our brand hopes to make more people understand and appreciate handmade art, so that this traditional culture can be continued and passed on. We believe that the value and charm of handmade art cannot be replaced, and that it can bring people deeper emotions and experiences. We hope that our products can bring wonderful experiences and feelings to everyone.
Our team carefully selects high quality materials and pays attention to every detail. Our design style stems from a love of nature, while also being inspired by different cultures and regions. We believe that such attention and dedication is the key to producing high quality handicrafts. Many unique works of art, each carrying with it his passion and dedication to art and handcrafting.
We hope that our products not only bring people beauty, but also convey, through each product, the values and beliefs of an inclusive and integrated variety of regional cultures, so that more people can feel the charm and value of handmade artwork. We believe that art and handicraft can bring more beauty and inspiration, and can make people feel unique emotions and creativity. Our brand would like to share all this with you.